Building technology (not only) for professionals
Installers are regular customers at Tobler. Homeowners rarely deal with building technology. How do professionals and amateurs find what they are looking for on the same website?
Content with attitude
With online wealth management, who talks to investors when there are no meetings with an advisor? Preferably the website itself – on its blog.
Find out more on the new website
Moneyhouse is what you find when you search for companies in Switzerland. Or the people who run them. Now you can also find what else Moneyhouse can do.
Good texts instead of private banking
Asset management also works without a flesh-and-blood investment advisor. Provided, the website explains how easy it is. And leaves no questions unanswered.
Life means...
Implenia thinks and builds for life. Gladly. That is the new claim of the newly merged company Implenia in 2006. Director Marek Beles and writer Arne Völker show with a lot of feeling what life really means.
Smart blog for smarter work
How does the IT manager get his CEO to invest in new equipment? By convincing him that they are useful.
Product content that scales
New devices need new content. And not just when the product is on sale. But much earlier – so that the retailer orders it.
Among the 300 richest
Every year in November, the Swiss business magazine Bilanz publishes an all-gold issue. For one issue, it is all about those who have made it: the 300 richest. Those who have really made it in Switzerland are included in this ranking. But what if, for an entry in the...
Performance creates trust
This film is not my film. For once, I didn't pre-conceive the images, didn't direct the language, didn't even write the text - and yet I influenced it so much. And that's why it fits perfectly into my portfolio. Even though, or perhaps because, it was made shortly after my time with Vontobel. During my years with Vontobel...
Scoring points instead of advertising
Bank Zweiplus doesn't actually want to advertise. It wants to convince. And that's why it relies entirely on its customer magazine Pluspunkt for communication.
Focus on the product
Hewlett Packard printers, scanners and multifunction devices stand for excellent performance, top quality and innovative technology. So you don't need a lot of trappings - but above all yourself to advertise yourself. Ideally, they should always be the center of attention. Client: Hewlett Packard Use: Switzerland, 2001 Agency: Publicis, Zurich Creative Direction: Daniel Krieg...
All-wheel drive at the highest level
Internationally, Mercedes-Benz promotes the topic of all-wheel drive without snow. No question: Switzerland cannot adapt such campaigns. It needs its own. Preferably ones that show where you stand with a Mercedes-Benz. Namely at the top. Client: Mercedes-Benz Use: Switzerland, 2002 to 2005 Agency: Studer & Wohlgemuth, Zurich Art Direction: Thomas Schicker Text: Arne Völker