Good texts instead of private banking

Asset management also works without a flesh-and-blood investment advisor. Provided, the website explains how easy it is. And leaves no questions unanswered.

Investment advice is based on the same portfolio models everywhere. Whether it's a human sitting across from you or a machine.

For the online wealth management service of Zurich-based startup True Wealth, Arne Völker develops texts that are so clear they can replace humans. And makes sure everyone knows how easy it is.

The result is a website that not only explains the product well. It is the product itself. So convincing that it wins twice at Best of Swiss Web 2015: Gold in Business and Bronze in Usability.

Task: UX text· Customer: True Wealth · Agency: Aebi, Völker, And · In Use: since 2014 · Arne Völker conceptualizes and writes the text: Home page, detail pages, navigation, product texts, investment process · URL (Live):

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