After the heat comes the ice cream

ByArne Völker November 28, 2006November 19, 2023

Every sparkling wine brand shows a party in its TV commercials. For Freixenet, the premium cava, that means it's high time to show what it's really all about.

Desirous glances, flamenco music and some ice cream to cool down – only in pairs does the feast of the senses begin.

This is the magic of Freixenet, also in 2001 in the sequel to the classic that redefined the whole industry in 1998.

Customer: Freixenet Deployment: Northern Europe, 2001 to 2004 Agency: Pucci, Sulzer, Zurich Creative Direction: Däni Sulzer Art Direction: Däni Sulzer Text: Arne Völker

Arne Völker

Less is more

SBB

Less is more

ByArne Völker March 23, 2009November 19, 2023

How can you still effectively promote something that every Swiss person already knows anyway? By doing a little less. And simply letting words speak without any pictures.

All-wheel drive at the highest level

All-wheel drive at the highest level

ByArne Völker March 23, 2009November 19, 2023

Internationally, Mercedes-Benz promotes the topic of all-wheel drive without snow. No question: Switzerland cannot adapt such campaigns. It needs its own. Preferably ones that show where you stand with a Mercedes-Benz. Namely at the top. Client: Mercedes-Benz Use: Switzerland, 2002 to 2005 Agency: Studer & Wohlgemuth, Zurich Art Direction: Thomas Schicker Text: Arne Völker

Content with attitude

Content with attitude

ByArne Völker November 23, 2016November 19, 2023

With online wealth management, who talks to investors when there are no meetings with an advisor? Preferably the website itself – on its blog.

Good texts instead of private banking

Good texts instead of private banking

ByArne Völker November 1, 2016November 19, 2023

Asset management also works without a flesh-and-blood investment advisor. Provided, the website explains how easy it is. And leaves no questions unanswered.

No surprise hits

No surprise hits

ByArne Völker June 11, 2006November 19, 2023

The headline wasn't right at all for Philipp Lahm and his teammates when they surprisingly took the lead in the 6th minute on Friday evening. That was actually quite surprising and anything but lame... Obviously it worked with the home field advantage that the agency Unikat and I had in the first World Cup...

choc'n'go: Only the name remains

choc'n'go: Only the name remains

ByArne Völker November 10, 2006October 2, 2023

Unfortunately, I wasn't allowed to make any films for Cailler, neither for choc'n'go nor for the other products; I lost the pitch with Publicis against JWT+H+F. But at least something of mine has remained for Cailler: the name for the product choc'n'go. PS: Is choc'n'go still available in Switzerland? Or only in France - and there under...