Smart blog for smarter work

How does the IT manager get his CEO to invest in new equipment? By convincing him that they are useful.

In the business segment, Brother regularly talks to its customers. Most of them are IT managers. They have long known how Brother's solutions can make work in the company more effective. But those who decide on the investments don't always know that.

So Brother is helping to convince them. The WorkSmart blog features smart tips on the future of work. And how Brother products are driving it forward. And it's written so easily that anyone can understand it right away – even if they're not an IT specialist.

Arne Völker develops the texts for the first eight pilot episodes as a ghostwriter for the product managers and expands the topic specifications with his own research into practical use cases.

Task: Content Marketing · Customer: Brother · Agency: Aebi, Völker, And · In Use: since 2015 - Arne Völker researches and texts: Use cases, blog posts · URL (Live):


And because blogs always put the oldest posts at the back, here are a few tips to get you started:

Webstamp: When will you print your own stamp?

Mobile labeling: Immediate on-site labeling

Notes digital: collect everything, find everything

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