Internationally, Mercedes-Benz promotes the topic of four-wheel drive without snow. No question: Switzerland cannot adapt such campaigns. It needs its own. Preferably, ones that show where you stand with a Mercedes-Benz. Namely, at the very top.
Customer: Mercedes-Benz Deployment: Switzerland, 2002 to 2005 Agency: Studer & Wohlgemuth, Zurich Art Direction: Thomas Schicker Text: Arne Völker