No surprise hits

The headline wasn't right at all for Philipp Lahm and his teammates when they took the lead surprisingly quickly in the 6th minute on Friday evening. That was actually quite surprising and anything but lame...

Obviously, it worked with the home field advantage that the agency Unique and me in the first WM advertisement for Bank Vontobel had announced.

For the campaign itself, the headline is also only true to a limited extent. Because with the second advertisement we surprised on Saturday. Especially with not making a statement about a specific game, unlike the first ad.

For Vontobel as the sender, however, the statement that has always been considered a virtue - in football as in banking - is completely true: "We don't score any surprise hits."

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  1. 1.) From a football point of view > well, the game was ok, 2 nice goals :)
    2) The bank advertising I see here for the first time and I find very successful, is there more information about it ? Would I like to blog about it in my little finanzblog.

  2. Arne Völker

    Thank you for the compliment.

    As you can see, blogging is faster than official PR. I'll be happy to send you the press release for the campaign once it's been agreed with the client. For now, we'll be covering at least every match with Swiss participation in the Neue Zürcher Zeitung (plus important matches in other media). (Plus additional important matches in other media.) The preliminary round matches and the eighth match with Swiss participation are already prepared - from the quarter finals on, we'll write live.

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