The Ericsson R310s is always a bit tougher, even at Christmas. The promotional offer "Crystal Pack" therefore stages it like the great white shark – only in the snow.
Customer: Ericsson Deployment: Switzerland, 2000 Agency: Pucci, Sulzer, Zurich Creative Direction: Däni Sulzer Art Direction: Däni Sulzer Text: Arne Völker
After all, this is supposed to be about something. And also about the work of the copywriter who sells. (Even if he's just trying to blog.) So here's a nice example of how you can still create a pretty decent campaign in four days. And that gives us hope that...
Unfortunately, I wasn't allowed to make any films for Cailler, neither for choc'n'go nor for the other products; I lost the pitch with Publicis against JWT+H+F. But at least something of mine has remained for Cailler: the name for the product choc'n'go. PS: Is choc'n'go still available in Switzerland? Or only in France - and there under...
The headline wasn't right at all for Philipp Lahm and his teammates when they surprisingly took the lead in the 6th minute on Friday evening. That was actually quite surprising and anything but lame... Obviously it worked with the home field advantage that the agency Unikat and I had in the first World Cup...
Client: Acredis Use: Switzerland, 2006 to 2007 Agency: Unikat, Küsnacht Creative Direction: Daniel Meier Art Direction: Doris Herger Text: Arne Völker
Implenia thinks and builds for life. Gladly. That is the new claim of the newly merged company Implenia in 2006. Director Marek Beles and writer Arne Völker show with a lot of feeling what life really means.
