Co-creation with AI: Showing how it's done

You don't just want to be amazed at what artificial intelligence can do - you want reliable results that help you in your work? With me, you'll learn how it's done.

Writing with Artificial Intelligence: 25 Tools to Help You Produce More Content Better and Faster

Which is the best AI tool for writing? More than one. In this overview, you'll find the right candidates for your toolbox.

What will you be when there's no need for copywriters anymore? Copy Director!

If machines can now write with AI, will copywriters be needed at all? And if so, what does this role look like? Become a copy director, say Manuela, Saim and me. And here we show you why and how.

So much content: who's going to write it all?

The customer journey is getting longer and longer. And content is needed at every step. How can artificial intelligence help produce all this text? At which stages of the...

The lyricist who abolishes himself

Do I still have to write for you? Do you even need a copywriter to write for you? Do you still need a copywriter? If you need advertising or content, can't you actually commission that directly from a machine?

Tobler: Building services (not only) for professionals

Installers are regular customers at Tobler. Homeowners rarely deal with building technology. How do professionals and amateurs find what they are looking for on the same website?

True Wealth: Content with attitude

With online wealth management, who talks to investors when there are no meetings with an advisor? Preferably the website itself - on its blog.

Moneyhouse: Find more on the new website

Moneyhouse is what you find when you search for companies in Switzerland. Or the people who run them. Now you can also find what else Moneyhouse can do.

True Wealth: Good texts instead of private banking

Asset management also works without a flesh-and-blood investment advisor. Provided the website explains how easy it is. And leaves no questions unanswered.

Implenia: Life means...

Implenia thinks and builds for life. Gladly. That is the new claim of the newly merged company Implenia in 2006. Director Marek Beles and writer Arne Völker show with a lot of feeling what life really means.

Vontobel: Among the 300 richest people

Every year in November, the Swiss business magazine Bilanz publishes an all-gold issue. For one issue, it is all about those who have made it: the...

SBB: Less is more

How can you still effectively promote something that every Swiss person already knows anyway? By doing a little less. And simply letting words speak without any pictures.

Mercedes-Benz: leading actor in "Golden October

Mercedes-Benz is giving its discontinued models lots of extras. Communication is also really stepping on the gas once again - with interactive films to make yourself.

UBS: Alinghi makes Switzerland a sailing nation

Acredis: From questions comes beauty

Client: Acredis Use: Switzerland, 2006 to 2007 Agency: Unikat, Küsnacht Creative Direction: Daniel Meier Art Direction: Doris Herger Text: Arne Völker

Brother: Smarter blog for smarter work

How does the IT manager get his CEO to invest in new equipment? By convincing him that they are useful.

No book for Christmas

I had high hopes for December. I had known it would not be a whole book, not a complete novel, that would be published in the 30 days in November under my...