You don't just want to be amazed at what artificial intelligence can do - you want reliable results that help you in your work? With me, you'll learn how it's done.
Which is the best AI tool for writing? More than one. In this overview, you'll find the right candidates for your toolbox.
If machines can now write with AI, will copywriters be needed at all? And if so, what does this role look like? Become a copy director, say Manuela, Saim and me. And here we show you why and how.
The customer journey is getting longer and longer. And content is needed at every step. How can artificial intelligence help produce all this text? At which stages of the...
Do I still have to write for you? Do you even need a copywriter to write for you? Do you still need a copywriter? If you need advertising or content, can't you actually commission that directly from a machine?
Installers are regular customers at Tobler. Homeowners rarely deal with building technology. How do professionals and amateurs find what they are looking for on the same website?
With online wealth management, who talks to investors when there are no meetings with an advisor? Preferably the website itself - on its blog.
Moneyhouse is what you find when you search for companies in Switzerland. Or the people who run them. Now you can also find what else Moneyhouse can do.
Asset management also works without a flesh-and-blood investment advisor. Provided the website explains how easy it is. And leaves no questions unanswered.
Implenia thinks and builds for life. Gladly. That is the new claim of the newly merged company Implenia in 2006. Director Marek Beles and writer Arne Völker show with a lot of feeling what life really means.
Every year in November, the Swiss business magazine Bilanz publishes an all-gold issue. For one issue, it is all about those who have made it: the...
How can you still effectively promote something that every Swiss person already knows anyway? By doing a little less. And simply letting words speak without any pictures.
Mercedes-Benz is giving its discontinued models lots of extras. Communication is also really stepping on the gas once again - with interactive films to make yourself.
Client: Acredis Use: Switzerland, 2006 to 2007 Agency: Unikat, Küsnacht Creative Direction: Daniel Meier Art Direction: Doris Herger Text: Arne Völker
How does the IT manager get his CEO to invest in new equipment? By convincing him that they are useful.
I had high hopes for December. I had known it would not be a whole book, not a complete novel, that would be published in the 30 days in November under my...