Insights
Write better. With or without artificial intelligence
You should only write more and faster with artificial intelligence if you can write well without it. Find out here how you can learn to do this, what you need to do and what is then possible:
Co-creation with AI: Showing how it's done
You not only want to be amazed at what artificial intelligence can do – you want reliable results that help you in your work? I'll show you how it's done.
Writing with Artificial Intelligence: 25 Tools to Help You Produce Better, Faster, and More Content
Which is the best AI tool for writing? It's more than just one. In this overview, you'll find the right candidates for you depending on the content you produce.
What will you be when there's no need for copywriters anymore? Copy Director!
If machines can now write with AI, will copywriters be needed at all? And if so, what does this role look like? Become a copy director, say Manuela, Saim and me. And here we show you why and how.
So much content: who's going to write it all?
The customer journey is getting longer and longer. And content is needed at every step. How can artificial intelligence help produce all this text? On which parts of the customer journey can you use large language models like GPT-3? Where are you better off using data-to-text solutions like AX Semantics? And how much human work do you still need, even if...?
The writer who abolishes himself
Do I still have to write for you? Do you even need a copywriter to write for you? Do you still need a copywriter? If you need advertising or content, can't you actually commission that directly from a machine?
I still google
Google's lawyers say we shouldn't Google. But they think we should simply not say that we Google. Instead, they say we searched with Google. Has anyone at Google thought about what would happen if we took their lawyers at their word and actually stopped Googling?
Only correct is also of no use
Certainly, correct German is often the best way to achieve good German. But correctness alone is not enough. However, the Aktion Lebendiges Deutsch (Living German Campaign) relies on this justification alone in its search for the words of the month: With 3418 suggestions, German speakers from 22 countries took part in the 2015...
Google knows me again
Cheers: the agony is over, Google knows me again, my name is mine again. I'm happy and relieved that everyone can find me who is looking for me, and at number 1 on Google when you type in my name. But I'm honestly amazed at how much you can accomplish with a small blog. Now I appear...
I was dead for Google
That was hard, sometime in the first days of this new year 2006: my name was no longer mine. I googled myself and was dead to Google. Dead. Out of the window. I was so proud to be in the top 10 with the keywords that were important to me: Arne, Völker, copywriter. So...
Where do you benefit most from artificial intelligence?
I'm happy to take 15 minutes and talk to you about ways you can start implementing next week.