After all, this is supposed to be about something. And it's also about the work of the copywriter who sells. (Even if he's just trying to blog.) So here's a nice example of how you can get a decent campaign up and running in four days. And that gives me hope that I'll be able to create an appealing blog in four days.
How can you still effectively promote something that every Swiss person already knows anyway? By doing a little less. And simply letting words speak without any pictures.
One promotion follows another among cell phone providers. Many offer more call minutes for the same money. Orange, however, offers twice as many minutes. And this can be staged in a completely new way - with speakers whose native language immediately stands out from every commercial break. In Japanese, for example. Or even in Finnish. Customer: Orange Use:...
Every year in November, the Swiss business magazine Bilanz publishes an all-gold issue. For one issue, it is all about those who have made it: the 300 richest. Those who have really made it in Switzerland are included in this ranking. But what if, for an entry in the...
Mercedes-Benz is giving its discontinued models lots of extras. Communication is also really stepping on the gas once again – with interactive films to DIY.
