"Stay Parked" is the message that Orange in Laax wants to send out to day visitors. Or rather, not on the way: because if you stop at the Orange Cube Bar before returning from the slopes to Zurich, you'll not only have fun. They also save themselves the traffic jam on the way home. Very simply and inexpensively implemented: with animated stills from the photo shoot for the posters of the same campaign.
Customer: Orange, Switzerland Deployment: Layout, 2003 Agency: Bluespirit, Schlieren Creative Direction: Arne Völker Art Direction: Joël Giroud, Isabelle Aebi Text: Arne Völker