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A shark goes to the mountains

ByArne Völker

The Ericsson R310s is always a bit tougher, even at Christmas. The promotional offer "Crystal Pack" therefore stages it like the great white shark - only in the snow. Client: Ericsson Use: Switzerland, 2000 Agency: Pucci, Sulzer, Zurich Creative Direction: Däni Sulzer Art Direction: Däni Sulzer Text: Arne Völker

Stay Parked in Laax

ByArne Völker

"Stay Parked" is the message that Orange in Laax wants to send out to day visitors. Or rather, not on the way: because if you stop at the Orange Cube Bar before returning from the slopes to Zurich, you'll not only have fun. They also save themselves the traffic jam on the way home. All the way...

Show us!

ByArne Völker

You don't need an agency to make a Swiss adaptation. One copywriter is enough. No matter if the source language is English, French or High German. And no matter if the target language is High German, Züritüütsch, Bärndüütsch or any other Swiss dialect. Like here with TBWA\ Berlin for the spot "Zeig's Uns" from the current adidas Running campaign. Client:...