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Stay Parked in Laax

ByArne Völker

"Stay Parked" is the message that Orange in Laax wants to send out to day visitors. Or rather, not on the way: because if you stop at the Orange Cube Bar before returning from the slopes to Zurich, you'll not only have fun. They also save themselves the traffic jam on the way home. All the way...

Less is more

Less is more

ByArne Völker

How can you still effectively promote something that every Swiss person already knows anyway? By doing a little less. And simply letting words speak without any pictures.

Say more in more languages

ByArne Völker

One promotion follows another among cell phone providers. Many offer more call minutes for the same money. Orange, however, offers twice as many minutes. And this can be staged in a completely new way - with speakers whose native language immediately stands out from every commercial break. In Japanese, for example. Or even in Finnish. Customer: Orange Use:...