Focus on the product

Hewlett Packard printers, scanners and multifunction devices stand for excellent performance, top quality and innovative technology. So you don't need a lot of trappings – but above all, you need yourself to advertise yourself. The best way to do this is to always be the center of attention.

Customer: Hewlett Packard Deployment: Switzerland, 2001 Agency: Publicis, Zurich Creative Direction: Daniel war Art Direction: Walter Hugelshofer Text: Arne Völker

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