How can you still effectively promote something that every Swiss person already knows anyway? By doing a little less. And simply letting words speak without any pictures. Of course, this only works if the headline is just as good as the product.
Customer: Swiss Federal Railways SBB Deployment: Switzerland, 2004 Agency: SBB Inhouse Art Direction: Petra Pfluger Text: Arne Völker
karin
Ha haa! I was not here for far too long, that I see this only now. But I still think about it often... :)