How can you still effectively promote something that every Swiss person already knows anyway? By doing a little less. And simply letting words speak without any pictures. Of course, this only works if the headline is just as good as the product.
Customer: Swiss Federal Railways SBB Deployment: Switzerland, 2004 Agency: SBB Inhouse Art Direction: Petra Pfluger Text: Arne Völker
Moneyhouse is what you find when you search for companies in Switzerland. Or the people who run them. Now you can also find what else Moneyhouse can do.
Every year in November, the Swiss business magazine Bilanz publishes an all-gold issue. For one issue, it is all about those who have made it: the 300 richest. Those who have really made it in Switzerland are included in this ranking. But what if, for an entry in the...
Internationally, Mercedes-Benz promotes the topic of all-wheel drive without snow. No question: Switzerland cannot adapt such campaigns. It needs its own. Preferably ones that show where you stand with a Mercedes-Benz. Namely at the top. Client: Mercedes-Benz Use: Switzerland, 2002 to 2005 Agency: Studer & Wohlgemuth, Zurich Art Direction: Thomas Schicker Text: Arne Völker
I can't add much more to the words I wrote for Vontobel as part of this campaign - and which appeared today in the sports section of the NZZ. I wish the Swiss national team every success in the round of 16. Or, to put it more popularly: Hopp Schwiiz!
Asset management also works without a flesh-and-blood investment advisor. Provided, the website explains how easy it is. And leaves no questions unanswered.
