Internationally, Mercedes-Benz promotes the topic of all-wheel drive without snow. No question: Switzerland cannot adapt such campaigns. It needs its own. Preferably ones that show where you stand with a Mercedes-Benz. Namely at the top. Client: Mercedes-Benz Use: Switzerland, 2002 to 2005 Agency: Studer & Wohlgemuth, Zurich Art Direction: Thomas Schicker Text: Arne Völker
Losing weight is hard enough. Especially if you take it deadly serious. Assugrin makes it a little easier. In advertising, too, of course. Client: Assugrin Use: Switzerland, 2000 to 2003 Agency: Pucci, Sulzer, Zurich Creative Direction: Däni Sulzer Art Direction: Raymond Inauen Text: Arne Völker
How can you still effectively promote something that every Swiss person already knows anyway? By doing a little less. And simply letting words speak without any pictures.
You don't need an agency to make a Swiss adaptation. One copywriter is enough. No matter if the source language is English, French or High German. And no matter if the target language is High German, Züritüütsch, Bärndüütsch or any other Swiss dialect. Like here with TBWA\ Berlin for the spot "Zeig's Uns" from the current adidas Running campaign. Client:...
Mercedes-Benz is giving its discontinued models lots of extras. Communication is also really stepping on the gas once again – with interactive films to DIY.
Every sparkling wine brand shows a party in its TV commercials. For Freixenet, the premium cava, that means it's high time to show what it's really all about.
"Stay Parked" is the message that Orange in Laax wants to send out to day visitors. Or rather, not on the way: because if you stop at the Orange Cube Bar before returning from the slopes to Zurich, you'll not only have fun. They also save themselves the traffic jam on the way home. All the way...
With this film, Raiffeisen Switzerland entered the future that is now the present: online banking for the mass market. Client: Raiffeisen, Switzerland Use: Switzerland, 2001 to 2003 Agency: Pucci, Sulzer, Zurich Creative Direction: Däni Sulzer Art Direction: Däni Sulzer Text: Arne Völker
The Ericsson R310s is always a bit tougher, even at Christmas. The promotional offer "Crystal Pack" therefore stages it like the great white shark - only in the snow. Client: Ericsson Use: Switzerland, 2000 Agency: Pucci, Sulzer, Zurich Creative Direction: Däni Sulzer Art Direction: Däni Sulzer Text: Arne Völker
Unfortunately, I wasn't allowed to make any films for Cailler, neither for choc'n'go nor for the other products; I lost the pitch with Publicis against JWT+H+F. But at least something of mine has remained for Cailler: the name for the product choc'n'go. PS: Is choc'n'go still available in Switzerland? Or only in France - and there under...