"Stay Parked" is the message that Orange in Laax wants to send out to day visitors. Or rather, not on the way: because if you stop at the Orange Cube Bar before returning from the slopes to Zurich, you'll not only have fun. They also save themselves the traffic jam on the way home. All the way...
With this film, Raiffeisen Switzerland entered the future that is now the present: online banking for the mass market. Client: Raiffeisen, Switzerland Use: Switzerland, 2001 to 2003 Agency: Pucci, Sulzer, Zurich Creative Direction: Däni Sulzer Art Direction: Däni Sulzer Text: Arne Völker
The Ericsson R310s is always a bit tougher, even at Christmas. The promotional offer "Crystal Pack" therefore stages it like the great white shark - only in the snow. Client: Ericsson Use: Switzerland, 2000 Agency: Pucci, Sulzer, Zurich Creative Direction: Däni Sulzer Art Direction: Däni Sulzer Text: Arne Völker
Unfortunately, I wasn't allowed to make any films for Cailler, neither for choc'n'go nor for the other products; I lost the pitch with Publicis against JWT+H+F. But at least something of mine has remained for Cailler: the name for the product choc'n'go. PS: Is choc'n'go still available in Switzerland? Or only in France - and there under...
Client: Acredis Use: Switzerland, 2006 to 2007 Agency: Unikat, Küsnacht Creative Direction: Daniel Meier Art Direction: Doris Herger Text: Arne Völker
Google's lawyers say we shouldn't Google. But they think we should simply not say that we Google. Instead, they say we searched with Google. Has anyone at Google thought about what would happen if we took their lawyers at their word and actually stopped Googling?
I can't add much more to the words I wrote for Vontobel as part of this campaign - and which appeared today in the sports section of the NZZ. I wish the Swiss national team every success in the round of 16. Or, to put it more popularly: Hopp Schwiiz!
The headline wasn't right at all for Philipp Lahm and his teammates when they surprisingly took the lead in the 6th minute on Friday evening. That was actually quite surprising and anything but lame... Obviously it worked with the home field advantage that the agency Unikat and I had in the first World Cup...
It's strange to be sitting here in Switzerland today and pondering Germany's home advantage from there. Especially because everyone in Switzerland is probably in favor of Costa Rica. But I already wrote this ad a few weeks ago. Today it is the first of many to appear (among others in the...
One promotion follows another among cell phone providers. Many offer more call minutes for the same money. Orange, however, offers twice as many minutes. And this can be staged in a completely new way - with speakers whose native language immediately stands out from every commercial break. In Japanese, for example. Or even in Finnish. Customer: Orange Use:...
Certainly, correct German is often the best way to achieve good German. But correctness alone is not enough. However, the Aktion Lebendiges Deutsch (Living German Campaign) relies on this justification alone in its search for the words of the month: With 3418 suggestions, German speakers from 22 countries took part in the 2015...