Product content that scales
New devices need new content. And not just when the product is on sale. But much earlier – so that the retailer orders it.
Among the 300 richest
Every year in November, the Swiss business magazine Bilanz publishes an all-gold issue. For one issue, it is all about those who have made it: the 300 richest. Those who have really made it in Switzerland are included in this ranking. But what if, for an entry in the...
Performance creates trust
This film is not my film. For once, I didn't pre-conceive the images, didn't direct the language, didn't even write the text - and yet I influenced it so much. And that's why it fits perfectly into my portfolio. Even though, or perhaps because, it was made shortly after my time with Vontobel. During my years with Vontobel...
Scoring points instead of advertising
Bank Zweiplus doesn't actually want to advertise. It wants to convince. And that's why it relies entirely on its customer magazine Pluspunkt for communication.
Focus on the product
Hewlett Packard printers, scanners and multifunction devices stand for excellent performance, top quality and innovative technology. So you don't need a lot of trappings - but above all yourself to advertise yourself. Ideally, they should always be the center of attention. Client: Hewlett Packard Use: Switzerland, 2001 Agency: Publicis, Zurich Creative Direction: Daniel Krieg...
All-wheel drive at the highest level
Internationally, Mercedes-Benz promotes the topic of all-wheel drive without snow. No question: Switzerland cannot adapt such campaigns. It needs its own. Preferably ones that show where you stand with a Mercedes-Benz. Namely at the top. Client: Mercedes-Benz Use: Switzerland, 2002 to 2005 Agency: Studer & Wohlgemuth, Zurich Art Direction: Thomas Schicker Text: Arne Völker
How to lose weight more easily
Losing weight is hard enough. Especially if you take it deadly serious. Assugrin makes it a little easier. In advertising, too, of course. Client: Assugrin Use: Switzerland, 2000 to 2003 Agency: Pucci, Sulzer, Zurich Creative Direction: Däni Sulzer Art Direction: Raymond Inauen Text: Arne Völker
Less is more
How can you still effectively promote something that every Swiss person already knows anyway? By doing a little less. And simply letting words speak without any pictures.
Show us!
You don't need an agency to make a Swiss adaptation. One copywriter is enough. No matter if the source language is English, French or High German. And no matter if the target language is High German, Züritüütsch, Bärndüütsch or any other Swiss dialect. Like here with TBWA\ Berlin for the spot "Zeig's Uns" from the current adidas Running campaign. Client:...
Leading actor in "Golden October"
Mercedes-Benz is giving its discontinued models lots of extras. Communication is also really stepping on the gas once again – with interactive films to DIY.
alinghi: Oops, they did it again
And it's nice that the people from alinghi thanked me again this time. Unlike many others, I almost helped out the first time. With this film, that is.
