Hewlett Packard printers, scanners and multifunction devices stand for excellent performance, top quality and innovative technology. So you don't need a lot of trappings – but above all, you need yourself to advertise yourself. The best way to do this is to always be the center of attention.
Customer: Hewlett Packard Deployment: Switzerland, 2001 Agency: Publicis, Zurich Creative Direction: Daniel war Art Direction: Walter Hugelshofer Text: Arne Völker
Every sparkling wine brand shows a party in its TV commercials. For Freixenet, the premium cava, that means it's high time to show what it's really all about.
After all, this is supposed to be about something. And also about the work of the copywriter who sells. (Even if he's just trying to blog.) So here's a nice example of how you can still create a pretty decent campaign in four days. And that gives us hope that...
The headline wasn't right at all for Philipp Lahm and his teammates when they surprisingly took the lead in the 6th minute on Friday evening. That was actually quite surprising and anything but lame... Obviously it worked with the home field advantage that the agency Unikat and I had in the first World Cup...
Internationally, Mercedes-Benz promotes the topic of all-wheel drive without snow. No question: Switzerland cannot adapt such campaigns. It needs its own. Preferably ones that show where you stand with a Mercedes-Benz. Namely at the top. Client: Mercedes-Benz Use: Switzerland, 2002 to 2005 Agency: Studer & Wohlgemuth, Zurich Art Direction: Thomas Schicker Text: Arne Völker
Every year in November, the Swiss business magazine Bilanz publishes an all-gold issue. For one issue, it is all about those who have made it: the 300 richest. Those who have really made it in Switzerland are included in this ranking. But what if, for an entry in the...
