No surprise hits

Arne Völker

The headline wasn't right at all for Philipp Lahm and his teammates when they took the lead surprisingly quickly in the 6th minute on Friday evening. That was actually quite surprising and anything but lame...

Obviously, it worked with the home advantage that the agency Unikat and me had announced in the first WM advertisement for Bank Vontobel.

For the campaign itself, the headline is also only true to a limited extent. Because with the second advertisement we surprised on Saturday. Especially with not making a statement about a specific game, unlike the first ad.

For Vontobel as the sender, however, the statement that has always been considered a virtue – in football as in banking – is completely true: "We don't score any surprise hits."

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