Questions give rise to beauty
Customer: Acredis Deployment: Switzerland, 2006 to 2007 Agency: Unique piece, Küsnacht Creative Direction: Daniel Meier Art Direction: Doris Herger Text: Arne Völker
Customer: Acredis Deployment: Switzerland, 2006 to 2007 Agency: Unique piece, Küsnacht Creative Direction: Daniel Meier Art Direction: Doris Herger Text: Arne Völker
How can you still effectively promote something that every Swiss person already knows anyway? By doing a little less. And simply letting words speak without any pictures.
Unfortunately, I wasn't allowed to make any films for Cailler, neither for choc'n'go nor for the other products; I lost the pitch with Publicis against JWT+H+F. But at least something of mine has remained for Cailler: the name for the product choc'n'go. PS: Is choc'n'go still available in Switzerland? Or only in France - and there under...
Every year in November, the Swiss business magazine Bilanz publishes an all-gold issue. For one issue, it is all about those who have made it: the 300 richest. Those who have really made it in Switzerland are included in this ranking. But what if, for an entry in the...
The headline wasn't right at all for Philipp Lahm and his teammates when they surprisingly took the lead in the 6th minute on Friday evening. That was actually quite surprising and anything but lame... Obviously it worked with the home field advantage that the agency Unikat and I had in the first World Cup...