Alinghi makes Switzerland a sailing nation
Customer: UBS Deployment: worldwide, 2001 to 2002 Agency: Publicis, Zurich Creative Direction: Markus Good Art Direction: Michael Schönhaus Text: Tom Gundy, Arne Völker
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Schewtschenko 1 - Switzerland 11
I can't add much more to the words I wrote for Vontobel as part of this campaign - and which appeared today in the sports section of the NZZ. I wish the Swiss national team every success in the round of 16. Or, to put it more popularly: Hopp Schwiiz!
Performance creates trust
This film is not my film. For once, I didn't pre-conceive the images, didn't direct the language, didn't even write the text - and yet I influenced it so much. And that's why it fits perfectly into my portfolio. Even though, or perhaps because, it was made shortly after my time with Vontobel. During my years with Vontobel...
How to lose weight more easily
Losing weight is hard enough. Especially if you take it deadly serious. Assugrin makes it a little easier. In advertising, too, of course. Client: Assugrin Use: Switzerland, 2000 to 2003 Agency: Pucci, Sulzer, Zurich Creative Direction: Däni Sulzer Art Direction: Raymond Inauen Text: Arne Völker
Home advantage Germany
It's strange to be sitting here in Switzerland today and pondering Germany's home advantage from there. Especially because everyone in Switzerland is probably in favor of Costa Rica. But I already wrote this ad a few weeks ago. Today it is the first of many to appear (among others in the...