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alinghi: Oops, they did it again

ByArne Völker

And it's nice that the people from alinghi thanked me again this time. Unlike many others, I almost helped out the first time. With this film, that is.

Less is more

Less is more

ByArne Völker

How can you still effectively promote something that every Swiss person already knows anyway? By doing a little less. And simply letting words speak without any pictures.

A shark goes to the mountains

ByArne Völker

The Ericsson R310s is always a bit tougher, even at Christmas. The promotional offer "Crystal Pack" therefore stages it like the great white shark - only in the snow. Client: Ericsson Use: Switzerland, 2000 Agency: Pucci, Sulzer, Zurich Creative Direction: Däni Sulzer Art Direction: Däni Sulzer Text: Arne Völker

Home advantage Germany

Home advantage Germany

ByArne Völker

It's strange to be sitting here in Switzerland today and pondering Germany's home advantage from there. Especially because everyone in Switzerland is probably in favor of Costa Rica. But I already wrote this ad a few weeks ago. Today it is the first of many to appear (among others in the...

Implenia: Life means

Life means...

ByArne Völker

Implenia thinks and builds for life. Gladly. That is the new claim of the newly merged company Implenia in 2006. Director Marek Beles and writer Arne Völker show with a lot of feeling what life really means.