Alinghi makes Switzerland a sailing nation
Customer: UBS Deployment: worldwide, 2001 to 2002 Agency: Publicis, Zurich Creative Direction: Markus Good Art Direction: Michael Schönhaus Text: Tom Gundy, Arne Völker
Similar Posts
Content with attitude
With online wealth management, who talks to investors when there are no meetings with an advisor? Preferably the website itself – on its blog.
Less is more
How can you still effectively promote something that every Swiss person already knows anyway? By doing a little less. And simply letting words speak without any pictures.
No surprise hits
The headline wasn't right at all for Philipp Lahm and his teammates when they surprisingly took the lead in the 6th minute on Friday evening. That was actually quite surprising and anything but lame... Obviously it worked with the home field advantage that the agency Unikat and I had in the first World Cup...
After the heat comes the ice cream
Every sparkling wine brand shows a party in its TV commercials. For Freixenet, the premium cava, that means it's high time to show what it's really all about.