Sam Altman or Scarlett Johansson? Who should own Her's voice? This is the big question of today and it's more than the usual copyright issues that we have all the time around AI generated content. Now it's also about personality rights, commercialization rights, human dignity and property rights in general. I tried to wrap my...
You not only want to be amazed at what artificial intelligence can do – you want reliable results that help you in your work? I'll show you how it's done.
Which is the best AI tool for writing? It's more than just one. In this overview, you'll find the right candidates for you depending on the content you produce.
If machines can now write with AI, will copywriters be needed at all? And if so, what does this role look like? Become a copy director, say Manuela, Saim and me. And here we show you why and how.
The customer journey is getting longer and longer. And content is needed at every step. How can artificial intelligence help produce all this text? On which parts of the customer journey can you use large language models like GPT-3? Where are you better off using data-to-text solutions like AX Semantics? And how much human work do you still need, even if...?
Do I still have to write for you? Do you even need a copywriter to write for you? Do you still need a copywriter? If you need advertising or content, can't you actually commission that directly from a machine?
Installers are regular customers at Tobler. Homeowners rarely deal with building technology. How do professionals and amateurs find what they are looking for on the same website?
With online wealth management, who talks to investors when there are no meetings with an advisor? Preferably the website itself – on its blog.
Moneyhouse is what you find when you search for companies in Switzerland. Or the people who run them. Now you can also find what else Moneyhouse can do.
Asset management also works without a flesh-and-blood investment advisor. Provided, the website explains how easy it is. And leaves no questions unanswered.
Implenia thinks and builds for life. Gladly. That is the new claim of the newly merged company Implenia in 2006. Director Marek Beles and writer Arne Völker show with a lot of feeling what life really means.
How does the IT manager get his CEO to invest in new equipment? By convincing him that they are useful.