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alinghi: Oops, they did it again

ByArne Völker

And it's nice that the people from alinghi thanked me again this time. Unlike many others, I almost helped out the first time. With this film, that is.

A shark goes to the mountains

ByArne Völker

The Ericsson R310s is always a bit tougher, even at Christmas. The promotional offer "Crystal Pack" therefore stages it like the great white shark - only in the snow. Client: Ericsson Use: Switzerland, 2000 Agency: Pucci, Sulzer, Zurich Creative Direction: Däni Sulzer Art Direction: Däni Sulzer Text: Arne Völker

Performance creates trust

Performance creates trust

ByArne Völker

This film is not my film. For once, I didn't pre-conceive the images, didn't direct the language, didn't even write the text - and yet I influenced it so much. And that's why it fits perfectly into my portfolio. Even though, or perhaps because, it was made shortly after my time with Vontobel. During my years with Vontobel...

Less is more

Less is more

ByArne Völker

How can you still effectively promote something that every Swiss person already knows anyway? By doing a little less. And simply letting words speak without any pictures.