Similar Posts

Ideal dimensions

ByArne Völker

After all, this is supposed to be about something. And also about the work of the copywriter who sells. (Even if he's just trying to blog.) So here's a nice example of how you can still create a pretty decent campaign in four days. And that gives us hope that...

A shark goes to the mountains

ByArne Völker

The Ericsson R310s is always a bit tougher, even at Christmas. The promotional offer "Crystal Pack" therefore stages it like the great white shark - only in the snow. Client: Ericsson Use: Switzerland, 2000 Agency: Pucci, Sulzer, Zurich Creative Direction: Däni Sulzer Art Direction: Däni Sulzer Text: Arne Völker

Home advantage Germany

Home advantage Germany

ByArne Völker

It's strange to be sitting here in Switzerland today and pondering Germany's home advantage from there. Especially because everyone in Switzerland is probably in favor of Costa Rica. But I already wrote this ad a few weeks ago. Today it is the first of many to appear (among others in the...

Among the 300 richest

Among the 300 richest

ByArne Völker

Every year in November, the Swiss business magazine Bilanz publishes an all-gold issue. For one issue, it is all about those who have made it: the 300 richest. Those who have really made it in Switzerland are included in this ranking. But what if, for an entry in the...

Shevchenko 1 - Switzerland 11

Schewtschenko 1 - Switzerland 11

ByArne Völker

I can't add much more to the words I wrote for Vontobel as part of this campaign - and which appeared today in the sports section of the NZZ. I wish the Swiss national team every success in the round of 16. Or, to put it more popularly: Hopp Schwiiz!