How can you still effectively promote something that every Swiss person already knows anyway? By doing a little less. And simply letting words speak without any pictures. Of course, this only works if the headline is just as good as the product.
Customer: Swiss Federal Railways SBB Deployment: Switzerland, 2004 Agency: SBB Inhouse Art Direction: Petra Pfluger Text: Arne Völker
Mercedes-Benz is giving its discontinued models lots of extras. Communication is also really stepping on the gas once again – with interactive films to DIY.
"Stay Parked" is the message that Orange in Laax wants to send out to day visitors. Or rather, not on the way: because if you stop at the Orange Cube Bar before returning from the slopes to Zurich, you'll not only have fun. They also save themselves the traffic jam on the way home. All the way...
With this film, Raiffeisen Switzerland entered the future that is now the present: online banking for the mass market. Client: Raiffeisen, Switzerland Use: Switzerland, 2001 to 2003 Agency: Pucci, Sulzer, Zurich Creative Direction: Däni Sulzer Art Direction: Däni Sulzer Text: Arne Völker
You not only want to be amazed at what artificial intelligence can do – you want reliable results that help you in your work? I'll show you how it's done.
Hewlett Packard printers, scanners and multifunction devices stand for excellent performance, top quality and innovative technology. So you don't need a lot of trappings - but above all yourself to advertise yourself. Ideally, they should always be the center of attention. Client: Hewlett Packard Use: Switzerland, 2001 Agency: Publicis, Zurich Creative Direction: Daniel Krieg...
Losing weight is hard enough. Especially if you take it deadly serious. Assugrin makes it a little easier. In advertising, too, of course. Client: Assugrin Use: Switzerland, 2000 to 2003 Agency: Pucci, Sulzer, Zurich Creative Direction: Däni Sulzer Art Direction: Raymond Inauen Text: Arne Völker
