After all, this is supposed to be about something. And it's also about the work of the copywriter who sells. (Even if he's just trying to blog.) So here's a nice example of how you can get a decent campaign up and running in four days. And that gives me hope that I'll be able to create an appealing blog in four days.
Mercedes-Benz is giving its discontinued models lots of extras. Communication is also really stepping on the gas once again – with interactive films to DIY.
You don't need an agency to make a Swiss adaptation. One copywriter is enough. No matter if the source language is English, French or High German. And no matter if the target language is High German, Züritüütsch, Bärndüütsch or any other Swiss dialect. Like here with TBWA\ Berlin for the spot "Zeig's Uns" from the current adidas Running campaign. Client:...
Losing weight is hard enough. Especially if you take it deadly serious. Assugrin makes it a little easier. In advertising, too, of course. Client: Assugrin Use: Switzerland, 2000 to 2003 Agency: Pucci, Sulzer, Zurich Creative Direction: Däni Sulzer Art Direction: Raymond Inauen Text: Arne Völker
Installers are regular customers at Tobler. Homeowners rarely deal with building technology. How do professionals and amateurs find what they are looking for on the same website?
It's strange to be sitting here in Switzerland today and pondering Germany's home advantage from there. Especially because everyone in Switzerland is probably in favor of Costa Rica. But I already wrote this ad a few weeks ago. Today it is the first of many to appear (among others in the...
Hewlett Packard printers, scanners and multifunction devices stand for excellent performance, top quality and innovative technology. So you don't need a lot of trappings - but above all yourself to advertise yourself. Ideally, they should always be the center of attention. Client: Hewlett Packard Use: Switzerland, 2001 Agency: Publicis, Zurich Creative Direction: Daniel Krieg...
