Certainly, correct German is often the best way to achieve good German. But correctness alone is not enough. However, the Aktion Lebendiges Deutsch (Living German Campaign) relies on this justification alone in its search for the words of the month: With 3418 suggestions, German speakers from 22 countries took part in the 2015...
Cheers: the agony is over, Google knows me again, my name is mine again. I'm happy and relieved that everyone can find me who is looking for me, and at number 1 on Google when you type in my name. But I'm honestly amazed at how much you can accomplish with a small blog. Now I appear...
That was hard, sometime in the first days of this new year 2006: my name was no longer mine. I googled myself and was dead to Google. Dead. Out of the window. I was so proud to be in the top 10 with the keywords that were important to me: Arne, Völker, copywriter. So...
After all, this is supposed to be about something. And also about the work of the copywriter who sells. (Even if he's just trying to blog.) So here's a nice example of how you can still create a pretty decent campaign in four days. And that gives us hope that...