Questions give rise to beauty
Customer: Acredis Deployment: Switzerland, 2006 to 2007 Agency: Unique piece, Küsnacht Creative Direction: Daniel Meier Art Direction: Doris Herger Text: Arne Völker
Customer: Acredis Deployment: Switzerland, 2006 to 2007 Agency: Unique piece, Küsnacht Creative Direction: Daniel Meier Art Direction: Doris Herger Text: Arne Völker
After all, this is supposed to be about something. And also about the work of the copywriter who sells. (Even if he's just trying to blog.) So here's a nice example of how you can still create a pretty decent campaign in four days. And that gives us hope that...
I can't add much more to the words I wrote for Vontobel as part of this campaign - and which appeared today in the sports section of the NZZ. I wish the Swiss national team every success in the round of 16. Or, to put it more popularly: Hopp Schwiiz!
Hewlett Packard printers, scanners and multifunction devices stand for excellent performance, top quality and innovative technology. So you don't need a lot of trappings - but above all yourself to advertise yourself. Ideally, they should always be the center of attention. Client: Hewlett Packard Use: Switzerland, 2001 Agency: Publicis, Zurich Creative Direction: Daniel Krieg...
The Ericsson R310s is always a bit tougher, even at Christmas. The promotional offer "Crystal Pack" therefore stages it like the great white shark - only in the snow. Client: Ericsson Use: Switzerland, 2000 Agency: Pucci, Sulzer, Zurich Creative Direction: Däni Sulzer Art Direction: Däni Sulzer Text: Arne Völker
Internationally, Mercedes-Benz promotes the topic of all-wheel drive without snow. No question: Switzerland cannot adapt such campaigns. It needs its own. Preferably ones that show where you stand with a Mercedes-Benz. Namely at the top. Client: Mercedes-Benz Use: Switzerland, 2002 to 2005 Agency: Studer & Wohlgemuth, Zurich Art Direction: Thomas Schicker Text: Arne Völker