Questions give rise to beauty
Customer: Acredis Deployment: Switzerland, 2006 to 2007 Agency: Unique piece, Küsnacht Creative Direction: Daniel Meier Art Direction: Doris Herger Text: Arne Völker
Customer: Acredis Deployment: Switzerland, 2006 to 2007 Agency: Unique piece, Küsnacht Creative Direction: Daniel Meier Art Direction: Doris Herger Text: Arne Völker
Implenia thinks and builds for life. Gladly. That is the new claim of the newly merged company Implenia in 2006. Director Marek Beles and writer Arne Völker show with a lot of feeling what life really means.
Bank Zweiplus doesn't actually want to advertise. It wants to convince. And that's why it relies entirely on its customer magazine Pluspunkt for communication.
Unfortunately, I wasn't allowed to make any films for Cailler, neither for choc'n'go nor for the other products; I lost the pitch with Publicis against JWT+H+F. But at least something of mine has remained for Cailler: the name for the product choc'n'go. PS: Is choc'n'go still available in Switzerland? Or only in France - and there under...
Asset management also works without a flesh-and-blood investment advisor. Provided, the website explains how easy it is. And leaves no questions unanswered.
After all, this is supposed to be about something. And also about the work of the copywriter who sells. (Even if he's just trying to blog.) So here's a nice example of how you can still create a pretty decent campaign in four days. And that gives us hope that...
I can't add much more to the words I wrote for Vontobel as part of this campaign - and which appeared today in the sports section of the NZZ. I wish the Swiss national team every success in the round of 16. Or, to put it more popularly: Hopp Schwiiz!