Similar Posts

A shark goes to the mountains

ByArne Völker

The Ericsson R310s is always a bit tougher, even at Christmas. The promotional offer "Crystal Pack" therefore stages it like the great white shark - only in the snow. Client: Ericsson Use: Switzerland, 2000 Agency: Pucci, Sulzer, Zurich Creative Direction: Däni Sulzer Art Direction: Däni Sulzer Text: Arne Völker

Home advantage Germany

Home advantage Germany

ByArne Völker

It's strange to be sitting here in Switzerland today and pondering Germany's home advantage from there. Especially because everyone in Switzerland is probably in favor of Costa Rica. But I already wrote this ad a few weeks ago. Today it is the first of many to appear (among others in the...

Ideal dimensions

ByArne Völker

After all, this is supposed to be about something. And also about the work of the copywriter who sells. (Even if he's just trying to blog.) So here's a nice example of how you can still create a pretty decent campaign in four days. And that gives us hope that...

Into the future with online banking

ByArne Völker

With this film, Raiffeisen Switzerland entered the future that is now the present: online banking for the mass market. Client: Raiffeisen, Switzerland Use: Switzerland, 2001 to 2003 Agency: Pucci, Sulzer, Zurich Creative Direction: Däni Sulzer Art Direction: Däni Sulzer Text: Arne Völker

choc'n'go: Only the name remains

choc'n'go: Only the name remains

ByArne Völker

Unfortunately, I wasn't allowed to make any films for Cailler, neither for choc'n'go nor for the other products; I lost the pitch with Publicis against JWT+H+F. But at least something of mine has remained for Cailler: the name for the product choc'n'go. PS: Is choc'n'go still available in Switzerland? Or only in France - and there under...