I can't add much more to the words I wrote for Vontobel as part of this campaign – and which were published in the sports section of the NZZ. have appeared.
I wish the Swiss team every success in the round of 16.
Or, to put it more popularly: Hopp Schwiiz!
Bank Zweiplus doesn't actually want to advertise. It wants to convince. And that's why it relies entirely on its customer magazine Pluspunkt for communication.
Asset management also works without a flesh-and-blood investment advisor. Provided, the website explains how easy it is. And leaves no questions unanswered.
Client: Acredis Use: Switzerland, 2006 to 2007 Agency: Unikat, Küsnacht Creative Direction: Daniel Meier Art Direction: Doris Herger Text: Arne Völker
Mercedes-Benz is giving its discontinued models lots of extras. Communication is also really stepping on the gas once again – with interactive films to DIY.
After all, this is supposed to be about something. And also about the work of the copywriter who sells. (Even if he's just trying to blog.) So here's a nice example of how you can still create a pretty decent campaign in four days. And that gives us hope that...
