Category: Banks

Vontobel: Among the 300 richest people

Every year in November, the Swiss business magazine Bilanz publishes an all-gold issue. For one issue, it is all about those who have made it: the...

Vontobel: Performance creates trust

This film is not my film. For once, I didn't preconceive the images, didn't direct the language, didn't even write the text - and yet I influenced it so....

Bank Zweiplus: Scoring instead of advertising

Bank Zweiplus doesn't actually want to advertise. It wants to convince. And that's why it relies entirely on its customer magazine Pluspunkt for communication.

alinghi: Oops, they did it again

And it's nice that the people from alinghi thanked me again this time. Unlike many others, the first time I even...

UBS: More sailing for Switzerland

UBS: Alinghi makes Switzerland a sailing nation

Shevchenko 1 - Switzerland 11

There's not much more I can add to the words I wrote for Vontobel as part of this campaign - and which appeared today in the sports section of the NZZ...

Home advantage Germany

It's strange to be sitting here in Switzerland today and pondering Germany's home advantage from there. Especially because everyone in Switzerland is probably in favor of...