So much content: who's going to write it all?

So much content: who's going to write it all?

The customer journey is getting longer and longer. And content is needed at every step. How can artificial intelligence help produce all this text? On which parts of the customer journey can you use large language models like GPT-3? Where are you better off using data-to-text solutions like AX Semantics? And how much human work do you still need, even if...?