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New devices need new content. And not just when the product is on sale. But much earlier - so that the retailer orders it.
Every year in November, the Swiss business magazine Bilanz publishes an all-gold issue. For one issue, it is all about those who have made it: the...
This film is not my film. For once, I didn't preconceive the images, didn't direct the language, didn't even write the text - and yet I influenced it so....
Bank Zweiplus doesn't actually want to advertise. It wants to convince. And that's why it relies entirely on its customer magazine Pluspunkt for communication.
Hewlett Packard printers, scanners and multifunction devices stand for excellent performance, best quality and innovative technology. So you don't need a lot of trappings - but above all yourself,...
Losing weight is hard enough. Especially if you take it deadly serious. Assugrin makes it a little easier. In advertising, too, of course. Client: Assugrin Use: Switzerland, 2000...
How can you still effectively promote something that every Swiss person already knows anyway? By doing a little less. And simply letting words speak without any pictures.
You don't need an agency to make a Swiss adaptation. One copywriter is enough. No matter if the source language is English, French or High German. And no matter whether the target language is High German,...
Mercedes-Benz is giving its discontinued models lots of extras. Communication is also really stepping on the gas once again - with interactive films to make yourself.
And it's nice that the people from alinghi thanked me again this time. Unlike many others, the first time I even...
