Category: Content Marketing
With online wealth management, who talks to investors when there are no meetings with an advisor? Preferably the website itself - on its blog.
How does the IT manager get his CEO to invest in new equipment? By convincing him that they are useful.
New devices need new content. And not just when the product is on sale. But much earlier - so that the retailer orders it.
Bank Zweiplus doesn't actually want to advertise. It wants to convince. And that's why it relies entirely on its customer magazine Pluspunkt for communication.