Among the 300 richest

Arne Völker

Every year in November, the Swiss business magazine Bilanz publishes an all-gold issue. For one issue, it is all about those who have made it: the 300 richest. Those who have really made it in Switzerland are included in this ranking.

But what if one or the other million is still missing for an entry in the list? If the substance is basically there, then choosing the right private bank could help. At least, that's what Bank Vontobel suggests – with a wink that is unusual in private banking. And thus offers itself to all those who ask themselves the question: Why am I not in again?

Customer: Bank Vontobel AG Deployment: Switzerland, 2007 Agency: Unique piece, Küsnacht Creative Direction: Daniel Meier Art Direction: Martina mason Text: Arne Völker

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