Content with attitude

Arne Völker

With online wealth management, who talks to investors when there are no meetings with an advisor? Preferably the website itself – on its blog.

Active management does not benefit the portfolio. Diversification is enough. That has been scientifically proven. That's why True Wealth, the online wealth management company, invests its clients' assets exclusively passively – with exchange-traded funds (ETFs).

This works as well as classic private banking: with similar return opportunities, almost the same services – but much, much cheaper. And, like any asset management service, it ensures complete delegation of investment everywhere. In this way, it helps avoid all the traps that private investors like to fall into.

Each of the founders writes about one of these topics: Physicist and ex-banker Felix Niederer explains the basics of this attitude in meaty but easy-to-understand blog posts. E-commerce expert Oliver Herren takes a swipe at banks and warns against investor traps. Arne Völker works with the founders to develop their topic profiles and content strategy, suggests topics and ghostwrites for them.

Task: Content Marketing · Customer: True Wealth · Agency: Aebi, Völker, And · In Use: since 2015 · Arne Völker conceptualizes and writes the text: Author profiles, content strategy, blog posts, headlines, quotes, social teasers. · URL (Live): www.truewealth.ch/point-of-view

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