When Alinghi won the America's Cup, sailing enthusiasm in Switzerland was at its peak. Reason enough to make one more film with UBS's sponsoring commitments. This time with the Nautor women's team in the Volvo Ocean Race.
Customer: UBS Deployment: worldwide, 2001 Agency: Publicis, Zurich Creative Direction: Markus Good Art Direction: Michael Schönhaus Text: Tom Gundy, Arne Völker
It's strange to be sitting here in Switzerland today and pondering Germany's home advantage from there. Especially because everyone in Switzerland is probably in favor of Costa Rica. But I already wrote this ad a few weeks ago. Today it is the first of many to appear (among others in the...
Mercedes-Benz is giving its discontinued models lots of extras. Communication is also really stepping on the gas once again – with interactive films to DIY.
This film is not my film. For once, I didn't pre-conceive the images, didn't direct the language, didn't even write the text - and yet I influenced it so much. And that's why it fits perfectly into my portfolio. Even though, or perhaps because, it was made shortly after my time with Vontobel. During my years with Vontobel...
Client: Acredis Use: Switzerland, 2006 to 2007 Agency: Unikat, Küsnacht Creative Direction: Daniel Meier Art Direction: Doris Herger Text: Arne Völker
Every year in November, the Swiss business magazine Bilanz publishes an all-gold issue. For one issue, it is all about those who have made it: the 300 richest. Those who have really made it in Switzerland are included in this ranking. But what if, for an entry in the...
How can you still effectively promote something that every Swiss person already knows anyway? By doing a little less. And simply letting words speak without any pictures.
