How can you still effectively promote something that every Swiss person already knows anyway? By doing a little less. And simply letting words speak without any pictures. Of course, this only works if the headline is just as good as the product.
Customer: Swiss Federal Railways SBB Deployment: Switzerland, 2004 Agency: SBB Inhouse Art Direction: Petra Pfluger Text: Arne Völker
After all, this is supposed to be about something. And also about the work of the copywriter who sells. (Even if he's just trying to blog.) So here's a nice example of how you can still create a pretty decent campaign in four days. And that gives us hope that...
Client: Acredis Use: Switzerland, 2006 to 2007 Agency: Unikat, Küsnacht Creative Direction: Daniel Meier Art Direction: Doris Herger Text: Arne Völker
Installers are regular customers at Tobler. Homeowners rarely deal with building technology. How do professionals and amateurs find what they are looking for on the same website?
It's strange to be sitting here in Switzerland today and pondering Germany's home advantage from there. Especially because everyone in Switzerland is probably in favor of Costa Rica. But I already wrote this ad a few weeks ago. Today it is the first of many to appear (among others in the...
