Good texts instead of private banking

Arne Völker

Asset management also works without a flesh-and-blood investment advisor. Provided, the website explains how easy it is. And leaves no questions unanswered.

Investment advice is based on the same portfolio models everywhere. Whether it's a human sitting across from you or a machine.

For the online wealth management service of Zurich-based startup True Wealth, Arne Völker develops texts that are so clear they can replace humans. And makes sure everyone knows how easy it is.

The result is a website that not only explains the product well. It is the product itself. So convincing that it wins twice at Best of Swiss Web 2015: Gold in Business and Bronze in Usability.

Task: UX text· Customer: True Wealth · Agency: Aebi, Völker, And · In Use: since 2014 · Arne Völker conceptualizes and writes the text: Home page, detail pages, navigation, product texts, investment process · URL (Live): www.truewealth.ch

Similar Posts

Less is more

Less is more

ByArne Völker

How can you still effectively promote something that every Swiss person already knows anyway? By doing a little less. And simply letting words speak without any pictures.

Ideal dimensions

ByArne Völker

After all, this is supposed to be about something. And also about the work of the copywriter who sells. (Even if he's just trying to blog.) So here's a nice example of how you can still create a pretty decent campaign in four days. And that gives us hope that...

Shevchenko 1 - Switzerland 11

Schewtschenko 1 - Switzerland 11

ByArne Völker

I can't add much more to the words I wrote for Vontobel as part of this campaign - and which appeared today in the sports section of the NZZ. I wish the Swiss national team every success in the round of 16. Or, to put it more popularly: Hopp Schwiiz!

Show us!

ByArne Völker

You don't need an agency to make a Swiss adaptation. One copywriter is enough. No matter if the source language is English, French or High German. And no matter if the target language is High German, Züritüütsch, Bärndüütsch or any other Swiss dialect. Like here with TBWA\ Berlin for the spot "Zeig's Uns" from the current adidas Running campaign. Client:...