One promotion follows another among cell phone providers. Many offer more call minutes for the same money. Orange, however, offers twice as many minutes. And this can be staged in a completely new way - with speakers whose native language immediately stands out from every commercial break.
For example, in Japanese.
Or also in Finnish.
Customer: Orange Deployment: Switzerland, 2004 Agency: Bluespirit, Schlieren Creative Direction: Arne Völker Art Direction: Isabelle Aebi Text: Arne Völker