Internationally, Mercedes-Benz promotes the topic of all-wheel drive without snow. No question: Switzerland cannot adapt such campaigns. It needs its own. Preferably ones that show where you stand with a Mercedes-Benz. Namely at the very top.

Customer: Mercedes-Benz Deployment: Switzerland, 2002 to 2005 Agency: Studer & Wohlgemuth, Zurich Art Direction: Thomas Schicker Text: Arne Völker