Co-creation with AI: Showing how it's done
You not only want to be amazed at what artificial intelligence can do – you want reliable results that help you in your work? I'll show you how it's done.
Writing with Artificial Intelligence: 25 Tools to Help You Produce Better, Faster, and More Content
Which is the best AI tool for writing? It's more than just one. In this overview, you'll find the right candidates for you depending on the content you produce.
What will you be when there's no need for copywriters anymore? Copy Director!
If machines can now write with AI, will copywriters be needed at all? And if so, what does this role look like? Become a copy director, say Manuela, Saim and me. And here we show you why and how.
So much content: who's going to write it all?
The customer journey is getting longer and longer. And content is needed at every step. How can artificial intelligence help produce all this text? On which parts of the customer journey can you use large language models like GPT-3? Where are you better off using data-to-text solutions like AX Semantics? And how much human work do you still need, even if...?
The writer who abolishes himself
Do I still have to write for you? Do you even need a copywriter to write for you? Do you still need a copywriter? If you need advertising or content, can't you actually commission that directly from a machine?
Building technology (not only) for professionals
Installers are regular customers at Tobler. Homeowners rarely deal with building technology. How do professionals and amateurs find what they are looking for on the same website?
Content with attitude
With online wealth management, who talks to investors when there are no meetings with an advisor? Preferably the website itself – on its blog.
Find out more on the new website
Moneyhouse is what you find when you search for companies in Switzerland. Or the people who run them. Now you can also find what else Moneyhouse can do.
Good texts instead of private banking
Asset management also works without a flesh-and-blood investment advisor. Provided, the website explains how easy it is. And leaves no questions unanswered.
Life means...
Implenia thinks and builds for life. Gladly. That is the new claim of the newly merged company Implenia in 2006. Director Marek Beles and writer Arne Völker show with a lot of feeling what life really means.
Among the 300 richest
Every year in November, the Swiss business magazine Bilanz publishes an all-gold issue. For one issue, it is all about those who have made it: the 300 richest. Those who have really made it in Switzerland are included in this ranking. But what if, for an entry in the...
All-wheel drive at the highest level
Internationally, Mercedes-Benz promotes the topic of all-wheel drive without snow. No question: Switzerland cannot adapt such campaigns. It needs its own. Preferably ones that show where you stand with a Mercedes-Benz. Namely at the top. Client: Mercedes-Benz Use: Switzerland, 2002 to 2005 Agency: Studer & Wohlgemuth, Zurich Art Direction: Thomas Schicker Text: Arne Völker
Less is more
How can you still effectively promote something that every Swiss person already knows anyway? By doing a little less. And simply letting words speak without any pictures.
Leading actor in "Golden October"
Mercedes-Benz is giving its discontinued models lots of extras. Communication is also really stepping on the gas once again – with interactive films to DIY.
Questions give rise to beauty
Client: Acredis Use: Switzerland, 2006 to 2007 Agency: Unikat, Küsnacht Creative Direction: Daniel Meier Art Direction: Doris Herger Text: Arne Völker
Sam Altman or Scarlett Johansson: Who should own Her's voice?
Sam Altman or Scarlett Johansson? Who should own Her's voice? This is the big question of today and it's more than the usual copyright issues that we have all the time around AI generated content. Now it's also about personality rights, commercialization rights, human dignity and property rights in general. I tried to wrap my...
Smart blog for smarter work
How does the IT manager get his CEO to invest in new equipment? By convincing him that they are useful.